- Type
- Brand
- Client
- Threecolts
- Date
- 23 October 2026
- Location
- London, United Kingdom
Threecolts
A selection of launch films, product advertising, events and photography created across the Threecolts brand and product ecosystem.
The challenge
Threecolts works across products, audiences and campaign formats. The creative challenge has been to make complicated product stories immediately understandable while keeping a consistent visual language across launches, advertising, events and educational content. A single format would never fit every message.
What we did
I worked across the creative process, from shaping the angle of a campaign and developing scripts or storyboards to appearing on camera, filming, editing and building motion-graphics-led product stories. Some pieces needed clarity and speed, such as direct-response ads. Others needed the space of a polished launch film or the energy and human detail of an event recap.
Selected campaign: Meet AI Operator
This piece is an opportunity to show how a new product idea is introduced visually and verbally without losing the audience in terminology.
Selected campaign: Seller 365
Seller 365 is a useful example of the work that brings my production and storytelling skills together: presentation to camera, product positioning, pacing and polished edit decisions.
Advertising creative
These ads show the bridge between campaign strategy and execution: selecting a hook, speaking directly to camera, refining the product message and delivering formats that work where people actually watch.
Events and people
Events require a different approach: finding the story while it unfolds, anticipating moments, then turning a crowded schedule into a coherent recap.
What we set up
- Campaign briefing and creative planning
- Scripts, storyboards and message development
- On-camera presentation where relevant
- Cinematography and interview/event coverage
- Editing, motion graphics and branded visual consistency
- Photography and headshots
What we delivered
A body of branded video content across product launches, advertising, education and events, alongside selected event photography and headshots.
The outcome
Together, the work demonstrates a coherent visual approach across very different kinds of communications.
“Lionel is a gifted creative storyteller who combines strong video and visual communication skills with a strategic understanding of business goals. He consistently contributed beyond his role, bringing thoughtful insight to brand, marketing and product discussions while always focusing on making the final work stronger.”